When it comes to marketing for your business, it's important to try a variety of methods to keep your brand in front of your customers. What works today for marketing may not work tomorrow, and this is why it's important to always change up what you are doing in your marketing strategy. Social media is an effective tool at building brand recognition and creating loyalty, but so are printed products that are used every day.
Most successful business owners know that have as much information about potential customer as possible is beneficial. If you are looking to take your own company to the next level, you should be focusing on not only your customers, but your competitors as well.
Gathering market intelligence on your competitors can help you improve your position in the market. Here are three types of market intelligence that you should be analyzing when it comes to evaluating your competitors in the future.